Our Process
A connected process from strategy through launch.
Each phase produces something the next phase depends on. That is what keeps positioning, packaging, product education, and the storefront aligned by the time you go to market.
Discover
We begin with the founder's vision, target customer, product direction, business objectives, and desired market position.
- Founder and business objectives
- Target customer and market review
- Product direction and category
- Competitive landscape
Define
We establish the brand strategy, positioning, messaging, launch collection, product hierarchy, and creative direction.
- Positioning and value proposition
- Messaging and brand voice
- Launch collection and product roles
- Creative direction
Create
We develop the visual identity, packaging direction, labels, product positioning, renderings, brochures, and supporting brand assets.
- Identity system and guidelines
- Packaging and label direction
- Product renderings
- Brochures and brand assets
Build
We design and develop the Shopify ecommerce experience, including product education, website copy, collections, customer journeys, integrations, and digital infrastructure.
- Site architecture and design
- Product and collection development
- Website copy and product education
- Integrations and infrastructure
Optimize
We implement foundational SEO, metadata, mobile optimization, testing, analytics readiness, and final quality assurance.
- SEO foundations and metadata
- Mobile and performance review
- Analytics and Search Console readiness
- Quality assurance
Launch
We coordinate the digital launch, review the customer experience, prepare the brand for market, and provide strategic recommendations for continued growth.
- Launch coordination
- Customer experience review
- Launch assets and communication
- Growth recommendations
Working Concurrently
Product development and brand development can run in parallel.
When Beauty Brand CoLab is working alongside Beauty Branding Lab, product development, creative work, and ecommerce development can move concurrently. Packaging decisions inform label design while the store is being built, and the launch date is set against production reality.
Timing
We do not publish universal timelines.
Timing depends on the number of products, scope, content requirements, approvals, and whether product development is occurring concurrently. Your schedule is set with your proposal and reviewed as the project progresses.